Kiss cigarettes – the products focused mainly on women and young people. The history of the appearance of the brand of tobacco products dates back to 2004. For a year and a half, contractors discussed business models and strategies for introducing goods to a competitive market of Kiss cigarettes. The product stood out noticeably among competitors in the market: bright packaging and sophisticated cigarettes.
The design of the product for cigarettes was created by Depot WPF agency, taking into account the target audience, namely people under the age of 30 and women. That is why the packaging shows colored patterns and drawings. Five years later, the primary design has changed a bit, and in 2011 Quantum Graphics redesigned the packaging of cigarettes, it became more modern and elegant. Designers used watercolor stains as a basis complemented the packaging with noticeable typography.
In the market, these were one of the first thin Kiss cigarettes, so they immediately gained popularity. This was also influenced by a well-thought-out brand development strategy: bright colors were chosen for packages that could attract the attention of young people, and a variety of flavors and aromas made the product tempting for many smokers, especially those who wanted to diversify their routine.
After some time, manufacturers introduced a series of Mini-cigarettes 5 centimeters long, while the standard size is twice as large. The increase in the assortment is connected with the desire to diversify the product line. In this regard, “Kiss” became even more common among the smoking population.
Later, by 2012, the factory began producing Kiss cigarettes with capsules. The capsule is a small ball of dietary fiber that adds extra flavor when smoked. It is located inside the filter, usually the manufacturer marks the location of the button. While smoking, it must be bitten or crushed with your fingers to feel the taste. In the Kiss line, there are not so many flavors with a capsule, unlike the regular series. However, each of them gives a unique and pleasant experience.
Also, the packaging of Kiss cigarettes is modified with some frequency to meet the modern aesthetic preferences of the audience. So, for example, Kiss Brown Effect has a strict and minimalistic wrapper. They do not have watercolor smudges and bright colors, unlike previous series. Today, tobacco products of the Kiss brand have become the most popular among thin cigarettes. Kiss cigarettes are popular among young people and women.