Marlboro cigarettes include both the fascinating history of the creation of the brand and the grand march of the brand around the world. Back in 1847, Philip Morris owned a small tobacco kiosk; it wasn’t even a company yet. But after 38 years, the owner will be able to found several significant brands at once – Derby, Cambridge, Blues and Marlborough. And in 1924, the last two were combined and the result was a gentle and laconic Marlboro.
The brand achieved success among the female part of the population, but this was not enough. It was necessary to attract men too. It was then that the excellent marketer Leonard Barnett began working on a new vision and image of the brand. The cowboy became the personification of a new look and understanding of smoking, and not just smoking, but smoking Marlboro.
And it is clear that when a brand suddenly changes its expression, this has a positive effect on its activities. Marlboro cigarettes were equally positively received by both women and men.
The Marlboro line includes both strong versions for lovers of strong smoking, and lighter variations for an easy and relaxed pastime. This brand is universal in its structure and presentation, and all because it was created for the people and in the name of the people.
You can order these cigarettes online on the web platform. Thus, you can easily replenish your cigarette supplies at any time at low prices.
What are Marlboro cigarettes?
Marlboro is a brand of cigarettes. And this product is the brainchild of Philip Morris International since 1924. It’s no secret that this is the most popular tobacco brand in the world. And it has always been like this. Its success lies in successfully thought out and executed advertising campaigns. For this, the best minds and famous actors were involved. The striking success was even recorded in marketing textbooks. The Marlboro Man and Marlboro Country are clear examples of how visual imagery and subtle psychology influence the target audience. The result followed with lightning speed, sales volumes rose to unprecedented heights. This also indicates that this tobacco product is suitable for every smoker.